The New York Times – Unbearable

This is an illustration I made for the technology pages of the The New York Times for an article titled “Why Tech Support Is (Purposely) Unbearable” by Kate Murphy.

The article examines the so called tech support rage. When confronted with a tech support agent, that clearly works on a script, that seems to have little bearing (!) on the customer’s actual situation, a naturally predictable reaction is rage.

Some companies willfully risk causing rage and alienating their clients, if they only can get away as cheap as possible when handling their tech support.

Below you can see at least one very awkward bear sketch, that still was enough to sell the idea.

The headline came as a surprise to me – I laughed out loud, when I discovered it in the morning on the NYT website. Well done!

CLIENT
The New York Times (US)

DATE
June, 2016

ART DIRECTION
Andrew Sondern

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