SPIEGEL Wissen - Ausweitung der Kampfzone

This was made for an essay by Elke Schmitter titled “Ausweitung der Kampfzone” (literally “extension of the area of struggle”, which is also referring to the German title of the novel “Whatever” by Michel Houellebecq). The text dealt with failing:
“How falling becomes failing and how comfort has something to do with fear”

Below are some sketches that illustrate the process from rough idea to a more detailed sketch.

It was nice to work with the big initials, I wouldn’t mind doing something like this more often. I later adapted the image for my agency’s annual coaster promotion. 2015’s topic for the promo was the agency’s 20th anniversary. I made her jump through a big “20”.

CLIENT
SPIEGEL Wissen (Germany)

DATE
January, 2015

ART DIRECTION
Jens Kuppi

kampfzone_final1_1000x661
kampfzone_final2_1000x661
kampfzone_sketch01_500x666
kampfzone_sketch03_1000x666
kampfzone_sketch02_500x666
kampfzone_sketch04_666x440
kampfzone_sketch05_666x440
kampfzone_sketch06_668x440
kampfzone_coaster_553x553